That is, it’s not a fake.ĬOAs, as we’ll refer to them from now on, also provide important information about the print, the series, the original piece, etc. ![]() Such a document is intended to testify to the authenticity of the purchased print. If you’ve ever purchased a print from a gallery or private collection, you may have received a certificate of authenticity, perhaps with some kind of a foil seal and the signature of the artist or the printer. With that disclaimer out of the way, what is a certificate of authenticity, and how should you use one for your art business? What is a certificate of authenticity? But they can make a difference (with time and consistency) in the way that your collectors perceive your work, which can lead to an improvement in sales. Tools like a certificate of authenticity, fancy website widgets, or an Instagram flash sale are just that: helpful tools. To “make it” as an artist you’ll need an imprecise combination of good work, good marketing, and a whole lot of time and patience. ![]() There’s no magic bullet for creating raving fans and booming business.
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